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"The City of Scottsdale enjoys a well-deserved international reputation as a leading destination for visitors and a desirable community for residents. The arts are essential to that image. The arts are integral to the quality of life residents enjoy and the singular sense of place sought by visitors."
--preamble to the Scottsdale Cultural Council's Strategic Plan
In 1987, the City of Scottsdale
established an innovative relationship with a private non-profit organization,
the Scottsdale Cultural Council, to administer the City's arts and cultural
affairs. As the City intended to remove arts from the realm of its politics
and bureaucracy it simultaneously sought to empower the arts to cultivate
new stakeholders, develop expertise and pursue new dreams.
The past 17 years have been filled with many such accomplishments -- the
Scottsdale Center for the Arts is the region's most active stage, presenting
an impressive array of the world's foremost performers in dance, music
and theater; we've commissioned more than 50 works of public art that
respect Scottsdale's natural environment, serve our neighborhoods and
distinguish the city's character; and we've created the Scottsdale Museum
of Contemporary Art to further advance Scottsdale's role as the regional
hub for contemporary art, architecture and design.
Yet, the Scottsdale Cultural Council's most important work is not what
it has accomplished in the past -- but what it plans to do to serve Scottsdale's
residents and visitors in the future.
Here is the Scottsdale Cultural Council's 5-year strategic plan -- a vision
that our contract with the City of Scottsdale requires, but which is truly
a labor of love. It is the creation of the Scottsdale
Cultural Council's Board of Trustees, supported by the senior staff of
the Cultural Council, who invested just over a year to researching and
deliberating its components. Perhaps its most important statement is contained
in the preamble, where it recognizes that future success, "depends on
[the] ability to motivate a wide range of stakeholders - audiences, donors,
artists, arts educators, sponsors, volunteers and others."
That's where you come in. The publication of this strategic plan
is not the end of the process to determine the future of the arts in our
community. It is truly the beginning. As you review the attached document,
we hope you'll consider it an on-going work in-progress -- and consider
yourself invited to comment, critique, challenge as well as to participate,
guide and get involved in the pursuit of each and every stated objective.
The Scottsdale Cultural Council manages the City of Scottsdale's arts
and cultural affairs as a public trust -- and that means that we respect
and welcome public comment and participation -- and the support of the
community is vital to its success.
Please, let me invite you to take this opportunity to share your comments
and volunteer to get involved. Please also let us know if we may provide
any additional information or assistance.
Frank Jacobson
President and Chief Executive Officer
Scottsdale Cultural Council
Download Strategic Plan Here
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